Seville is a city in constant evolution and adaptation to new times, as the transformation of the old Cruzcampo factory site demonstrates. After more than 2 decades of planning and work, this industrial space has begun its metamorphosis to become a thriving residential area.
In 2004, an agreement between the City Council and Heineken led to the transfer of Cruzcampo’s operations to other land within Seville. In exchange, the land use designation where the factory was located would be changed from industrial to residential, allowing for the construction of nearly 2,000 homes. This change was a replica of a similar operation involving Abengoa and its move to Palmas Altas.
In 2006, the land was sold to the developer Urvasco in the expectation that the new brewery would be operational near Torreblanca. A few months later, the Basque developer announced a spectacular initiative, bringing together four leading architects (Norman Foster, Juan Nouvel, Arata Isozaki and Guillermo Vázquez). However, the economic crisis of 2008 severely affected Urvasco, causing the land to pass into the hands of the banks that had financed the purchase with 330 million euros.
The visible transformation of the area began in the summer of 2011, with the demolition of the old Cruzcampo facilities. Only the original building, where the brewing activity began, now houses the Cruzcampo Foundation.
Cruzcampo Foundation
.
The approval of the urbanization project came at the end of 2022, with an estimated investment of 9.8 million euros. Urbanization works are already underway and, in fact, the first apartments have already been offered for sale. Urbanization of the new neighborhood is estimated to take 18 to 20 months.
The project has an area of 200,000 m2, where 68% will be destined to public uses. An overall investment of approximately 400 million euros is expected. In terms of public spaces, there will be a large park of some 70,000 square meters, new open spaces and roads, a National Police station and land for sports, cultural and educational facilities.
As for residential development, almost 2,000 new homes are expected to be built, of which 1,073 will be free rent and 800 will be public housing.
In addition, 29,000 square meters will be allocated for tertiary use to promote economic and business activity.
Homes are already coming on the market. Last June 29th,
Metrovacesa
presented the first phase of the
TORREMAGNA
which includes 91 homes with parking spaces and storage rooms. The building, which will be developed on the first floor plus 12 L-shaped floors, will have ample spaces and community facilities such as a swimming pool, a community center, a children’s play area and an elevated plaza for exclusive use.
These homes with 2, 3 and 4 bedrooms, will include large terraces and gardens for private use on the first floor, furnished kitchens and the possibility of personalizing the home. The average sales price is 3,015 €/m2.
Delivery is scheduled for 2026.
This new neighborhood on the grounds of the former Cruzcampo factory is a symbol of Seville’s ability to adapt and renew itself. Nervión is ready to welcome residents looking for vibrant, modern living in an area with a rich history.
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